Website Redesign Services That Keep Your Google Rankings

That second outcome is common. A new site goes live, old pages vanish, addresses change, and the search traffic that took years to earn drops in a month. Nothing about the design caused it. The cause was that nobody counted what the old site was already doing.

We start there. Before designing anything, we make a list of the pages that bring in visitors and the pages other sites link to, and the new site is planned around keeping them.

Redesigns make sense when one or more of these is true:

• The site is slow on a phone. A page that takes four or five seconds to show anything loses people before they read a word.
• It looks dated next to your competitors. Customers judge a business by its site quickly, and an old layout reads as an old business.
• You cannot change it yourself. The person who built it is gone, or every edit costs a service call.
• It no longer fits the business. You added services, moved, rebranded or started selling online, and the site still describes last decade.
• It breaks on current devices. Text overlaps, menus fail or the contact form does not send.
• It sits on a platform that holds you back. A drag-and-drop builder with no way to fix the speed or the page structure.

If the problem is one broken page, a repair is cheaper. We say so in the free review, and we will not sell you a rebuild you do not need.

A redesign is also the best moment to make the site work harder as marketing. While the pages are open, we tighten each one around the search it should answer, add the questions customers ask, fix thin pages that never ranked, and put a clear call to action where people stop reading. A site that only looks newer is a missed chance, so we plan the SEO and the conversion path alongside the design.

Every redesign is a set of choices about what to keep. Our rule of thumb:

Stays

• Pages that Google already ranks, with their core content and headings
• Page addresses wherever the structure allows it
• Your Google Search Console and analytics history
• Your domain, your email and your verified Google Business Profile link
• Anything customers rely on, like a menu, a price list or a service area

Changes

• The design, to match your brand now
• The code underneath, for speed
• Thin or confusing pages, which get rewritten
• Navigation, so each service has a clear home
• The forms, which get shorter and tested

1. Review the current site

We crawl the existing site and note every page, title, heading, internal link and image. We check Search Console for what actually gets seen and clicked. We run phone speed tests and look at the Google Business Profile. Then we write a plain summary: what is working, what is slowing you down and what we would change.

2. Plan the new structure

You see a page map before any design starts. It shows which old pages become which new pages, which are merged and which are retired. This is also where the redirect map is born: a list that matches every old address to its replacement, so a link someone saved in 2021 still lands somewhere useful.

3. Design and build

We design to your brand, using your photos where you have them, and build on the tools that fit the job. The draft lives on a private address, so the live site is never touched. You review it on your own phone and laptop. Revisions happen on real pages.

4. Pre-launch checks

Before the switch we confirm that:

• every old address redirects once, with no chains or loops
• every page has one H1, a unique title and a description
• forms deliver to your inbox
• the sitemap lists the right pages
• your email records are unchanged
• the site passes a phone speed test

5. Launch and watch

We make the switch at a quiet hour, resubmit the sitemap in Search Console and request indexing for the most important pages. For the first weeks we check Search Console for errors and for pages that dropped, and fix anything unexpected.

Three words get mixed up, so here is how we use them:

• Repair: fix specific problems on the current site. Best when the platform is fine and a few things are broken.
• Redesign: new look and structure, same content strategy and, where possible, same addresses. Best when the site works but is dated, slow or hard to edit.
• Rebuild: a new site from scratch, usually with a new structure. Best when the business has changed substantially.

Most small business sites need a redesign, not a rebuild, and our review tells you which.

We pick the platform for what the site has to do, not out of habit. A fast service-business site, a store on Shopify and a site with logins or bookings each want different tools. We keep the plugin stack small, so pages are lighter, load faster on a phone and have far less to break. The code and accounts sit in your name.

We also set the site up for how people search now. That means one clear heading per page, plain answers to common questions near the top, and local business markup so Google and AI assistants can read who you are, what you do and where.

A redesign has a standard add-on price in the Pricing section of this page, on top of a site package. The final cost depends on the number of pages, how much text needs rewriting, how much photography you have and whether the new site needs bookings, a store or a members area. The statement of work (SOW) gives you the number before we start.

On timing, the build is the fast part. What slows projects is waiting on photos and sign-off. At the plan-and-price step we put a launch date in writing, and we hold ourselves to it.

The monthly plans on the pricing page cover the upkeep once the new site is live.

For a Logan business, a redesign is a chance to line the site up with the rest of your local presence. We update the service area wording, check that your name, address and phone match on your Google Business Profile and other listings, and make sure the page you want for "Logan" searches actually mentions the places you serve, such as Hyrum, Smithfield, Providence, Hyde Park and North Logan.

Our live client sites include Highrise Chess, S&C Handyman, KRYSFIT, The 90 Day Solution, Starlene Consulting and Sage & Stone Pets. They are listed in the portfolio. We show before and after speed or ranking numbers only when a client has approved them.

Send us your website address. We will look at it the way Google and your customers do, tell you what is helping and hurting, and say whether a redesign is worth it. If it is, we will put the scope, price and launch date in writing.