Technical SEO Services for Small Business Websites

• Owners whose new pages never show in Google.
• Businesses that redesigned or moved a site and saw traffic fall.
• Sites that feel slow on a phone.
• Companies whose site builder cannot do things such as redirects or clean page titles.
• Anyone with errors in Search Console that nobody has looked at.
• Site owners who want a second pair of eyes before spending on content or ads.

Our order of work follows Google's own priorities: be indexable first, then clear, then fast.

1. Indexing and crawling

Google needs three things from a page: it must not be blocked, it must return a normal "OK" response, and it must have content Google can index. We check each page against all three.

• Robots.txt and meta tags: no accidental noindex, no blocked folders. A preview site left with indexing on, or a "coming soon" page left up for a year, has wrecked sites.
• Search Console: we verify the site as a domain property, submit the sitemap, and read the Page indexing report for "Crawled, not indexed," duplicates and soft 404s.
• Status codes: a custom 404 page that returns a real 404, not a 200.
• Sitemap: accurate URLs that match canonicals, with real last-modified dates. Google ignores priority and change frequency fields.

2. Site structure and internal links

Important pages should sit near the home page and link to each other with descriptive link text. We look for orphan pages, redirect chains, parameter URLs that make endless duplicates and pages that exist but are not linked from anywhere. We also check that links are real links. Google cannot follow a button that runs a script.

3. Page titles, headings and snippets

Every page gets a unique title that leads with the phrase people search, a description worth clicking and one H1 that matches. Google rewrites titles when they are empty, duplicated or do not match the page's main heading, so we tidy those. We count headings on the rendered page, since a page can look fine and still render several H1s after its scripts run. Our own home page did this: an audit found four, and we fixed it. We now count headings on every page we build or change.

4. Speed and Core Web Vitals

Google defines a good score as the largest content loading within 2.5 seconds, interaction responding within 200 milliseconds and layout shift under 0.1, measured on real visits. We find what slows the page and fix the cheap things first: oversized images, unused scripts, render-blocking fonts, missing image dimensions. On a drywall client's small site, Lighthouse found the Google Fonts stylesheet was the slowest item. Hosting two font files ourselves with a preload took first paint from 2.8 seconds to 1.1 seconds and the mobile score from 87 to 97. We also removed the site's need to contact Google's servers for fonts, which simplified its security policy.

We do not chase a perfect score. Google says it is a tie-breaker, and the last few points often cost more than they return.

5. Mobile

Google indexes the mobile version of your pages, so anything the phone layout drops is invisible to it. We check that content, links and structured data appear on mobile, that tap targets are usable and that nothing covers the page. Full-screen pop-ups hurt; a small banner is fine.

6. JavaScript and AI crawlers

Google renders JavaScript, but many AI crawlers do not. A page that needs scripts to show its words may look blank to them. We check what a plain request returns, and where a page depends on scripts for its main text, we move that text into the server-rendered HTML. See AI search optimization.

7. Redirects and migrations

If you are changing platforms, redesigning or renaming pages, redirects decide whether you keep the rankings you earned. We map every old address to its new one before launch, keep the pages that already rank, and watch Search Console afterward. This is the same checklist behind our website redesign work.

8. Structured data

We add the markup that Google still uses: a specific local business type, organization details on the home page, breadcrumbs, and anything else that matches what is visible on the page. It must match what visitors see and include every required property. For a business that hides its street address, we use town, state and ZIP and expect a warning in Google's test tool. We do not sell schema as a ranking trick. Google dropped FAQ rich results in 2026, and studies found no lift in AI citations from markup. It helps accuracy and eligibility for the features that remain.

9. Security and housekeeping

HTTPS everywhere with one redirect from HTTP, security headers, no broken links, working images, a privacy page that matches what the site does, and a form that is rate-limited so spam does not bury real leads.

10. A written report you can use

You get a plain-English summary ordered by impact, with each fix marked done, waiting on you or waiting on your host. Search Console stays connected, and we check it monthly.

We start with the free website review, then agree on the fixes. For sites we host, we make the changes directly. For sites on other platforms, we either do the work if the platform allows, or give you a list your site person can follow. We make each change, check it on the live site and note it in your report. Google's own page on hiring an SEO says to look for advice that cites Google's documentation, and ours does.

Indexing fixes can show within days. Google notes that canonical and redirect fixes can take up to two weeks to appear. Speed gains show in your visitors' experience as soon as the change goes live, and in Google's field data after a few weeks of real visits. Rankings are a longer story: SEO usually takes four months to a year to show a benefit.

Technical SEO is also finite. Once the base is right, the work becomes monthly care: new pages indexed, no new errors, speed kept steady. That is why it fits inside a monthly plan.

Every site we build starts with the SEO basics included: titles, descriptions, local markup, sitemap and Search Console. Hosting and monthly care, including a site health check when you join, start with the Foundation plan (see the plans). A stand-alone technical clean-up on a site that someone else built is a one-time project: the audit packages are priced in the Pricing section of this page, and the statement of work (SOW) we write after the free review sets the fix scope, because a five-page site and a five-hundred-page store are very different jobs.

We are in Logan, Utah, and work with businesses across Cache Valley, northern Utah and the rest of the country. Technical work happens online.

Send us your address and we will check indexing, speed, mobile and structure, then send back what we found in order of importance. It costs nothing, and you keep the list whether or not you hire us.