Short-Form Video and Reels for Small Businesses

For a local business this is a cheap way to be seen by people who have not heard of you yet and to show proof that you are real. A 20-second clip of a finished kitchen, a groomed dog, a fixed fence or a wedding cake does more than a paragraph about quality.

We make them start to finish: the idea, the shot list, the edit, the captions, the sound and the posting. You supply a phone and a bit of access to your work.

• Trades and home services with satisfying before and afters: painting, cleaning, landscaping, remodeling, detailing, drywall.
• Food, bakery, coffee and craft businesses with something good to look at.
• Salons, barbers, groomers, trainers and studios.
• Makers and product shops who want to show how things are made.
• Professionals who want a face and a voice on a feed, in a few lines, without a performance.

It suits you if you have something to show. It will not rescue a business that has nothing to post.

Planning. We list five to ten video ideas based on your work and your customers' questions. You pick the ones you like.

A shot list. A simple page: what to film, from where, and for how long. Most people film what we need in twenty to thirty minutes.

Editing. Cutting, pacing, captions, a clean title where needed, and a branded ending. Videos start with a clear first second, because the opening decides whether anyone keeps watching.

Captions. Burned-in subtitles, since many people watch without sound.

Sound. Licensed music or a quiet track, or your own voice. We use only audio we have the right to use.

Versions for each platform. The same video, resized and exported for each.

Posting and a short report. Handled with our social media service, or delivered to you to post.

1. Pick an idea that says one thing. A reel that tries to say three things says none. "How we fix a leaking hose bib in 5 steps" works. "Our company story" does not, at 30 seconds.
2. Film real work. Clips are shot vertically, in good light, with the sound on. We tell you what to avoid: shaky zooms, noisy backgrounds, a thumb over the lens.
3. Edit at human pace. We cut for clarity, not for chaos. No random whooshes, no stock transitions, no flashing text.
4. Show it to you. You see a version before it goes live and can ask for changes.
5. Post and learn. We look at which videos got watched to the end, which got a click or a call, and adjust the next batch.

Most business videos fail in the first two seconds. The viewer is scrolling, and nothing on screen tells them to stop. A few habits fix most of it.

Open on the result or the question. Start with the finished deck, the clean engine bay or the line "Why does your hot water run out so fast?" Introductions and logos can wait for the end.

Say one thing. One repair, one tip, one transformation, one answer. If you catch yourself writing "also," make it a second video.

Show hands and process. People like watching something get made, cleaned, fixed or cooked. Real work in real light often beats a polished shot.

Put the words on screen. Captions carry the video for the many people watching on mute, and they help everyone follow a noisy job site.

End with one next step. "Call us for a free quote in Cache Valley" or "Book this week." No more than one.

These are examples of formats, not client work.

• A 20-second before and after of a finished job, with a caption listing what was done.
• "Three things I check before quoting a roof" shot at the job, with the owner's voice over.
• A day-in-the-life reel, cut short, showing the first job and the last.
• A customer question answered in under 30 seconds.
• A mistake we see all the time and how to avoid it.
• A tour of a new product, menu item or seasonal service.

Each of these starts with your real work. We work out the shot list so you are not guessing what to film.

KORB produces a weekly video called Code Build. Each one starts from a blank page and builds a piece of web interface step by step, with typing at human speed, edits and corrections shown instead of skipped, and real code that actually produces what you see on screen. The look is our own: graphite background, our typefaces, and the hexagon from our logo, with no neon glow. Each episode is reviewed by a person before it goes anywhere.

That is the standard we aim for with client videos too. It is our own channel, so it is not a client result, and we have no view counts we can stand behind yet.

• We will not fill your feed with stock clips and trending audio that has nothing to do with you.
• We will not use AI-generated faces or scenes to pretend we were at your job.
• We will not post anything with your customers' faces, homes or license plates without their okay.
• We will not promise reach, followers or viral posts.

Two things trip up business videos. First, people on camera. We get a quick yes from anyone whose face or voice is clear in a clip, and we skip clients' homes, license plates and children unless the parent agrees. Second, music. Popular songs are licensed for personal use, not for business accounts, and a business video can be muted or removed for using one. We use audio we have the right to use, or your own voice, and we keep a note of where each track came from.

Social media with video is an add-on on our plans. Social media on its own is a separate, smaller add-on, and an extra channel is a further add-on. One-off projects, like a brand intro, a product launch video or a website hero video, are scoped in a statement of work (SOW) after we hear what you need, and you see the price before we start.

First videos usually go live within two to three weeks of starting: one week for ideas and a shot list, one for you to film, a few days to edit and review. After that, a steady rhythm: a batch each month, filmed in one session.

KORB is based in Logan, Utah. We film and edit for businesses across Cache Valley and Northern Utah, and for remote clients elsewhere, working from clips you film on your phone. Local owners can have us come out for a shoot day, planned and priced ahead of time.

Ask for a free website review. We will look at your current accounts and your work and tell you whether video is the right next step, or whether better photos or a fixed profile should come first.