Pricing

Pricing for web design, SEO and digital marketing for small businesses

These are starting prices for standard builds. Every business is different, so before any work starts we write a statement of work (SOW) with your exact scope, timeline and price, which can come in lower or higher than these. Three ways to pay: a monthly plan that includes your website, one-time packages for the work you want to own, and bundles that put the site and the search work together. All prices are in US dollars. Ad spend is always separate and paid by you to Google or Meta.

Monthly plans

The site is included, and you rent it for as long as the plan runs.

  • Foundation

    $199/mo12-month commitment

    Your entire online presence, launched and handled.

    Launch price for our first 10 plan clients, through Jan 20, 2027. Then $249/mo. · Or $2,189 paid yearly (1 month free)

    Hosting, backups & security; Website health check & fixes when you join; Google Business Profile: 2 posts a week; Website edits & photo updates: up to 2 hrs/mo; Monthly review: site health, analytics & keywords.

  • Growth

    $449/mo12-month commitment

    Never lose another lead.

    Or $4,490 paid yearly (2 months free) · Bought separately: $3,598 up front + $626/mo

    Everything in Foundation, plus:

    Missed-call text-back; Automated review requests; Booking & scheduling system; Automated lead follow-up; Website edits & updates: up to 4 hrs/mo.

  • Scale

    $999/mo12-month commitment

    Show up everywhere, and let the follow-up run itself.

    Or $9,990 paid yearly (2 months free)

    Everything in Growth, plus:

    Local SEO & AI search: 3 key pages and 1 post a month; Reputation: review requests, replies for your approval, reviews on your site; Email & SMS: 1 email and 1 text campaign a month; Workflow automation; Monthly lead report; Website edits & updates: up to 6 hrs/mo.

Every plan includes a free Launch Site: 5-page website (Home, Services, About, Reviews, Contact), your colors and logo; Mobile and desktop responsive, contact form, click-to-call; Google Business Profile set up and connected; Your social profiles linked to your website and Google Business Profile; SEO basics (titles, meta, local schema, Search Console); GEO / AI-search basics (structured data); Branding basics if needed (simple wordmark and color palette).

Add-ons on any plan

  • AI Receptionist$299/mo + $450 setup
  • Social mediafrom $450/mo
  • Google Ads managementfrom $500/mo + ad spend
  • Extra channel+$150/mo
  • Every plan includes a free Launch Site, built and launched by us when you start.
  • The health check when you join covers one clear heading per page, speed on phones, whether Google can find every page, and trust signals like reviews, a secure site and consistent business details. We fix what we find.
  • Google Business Profile posts are written by us from the photos and news you send.
  • Every plan is a 12-month commitment, then month to month. Pay the year up front and get 1 month free on Foundation, 2 months free on Growth and Scale.
  • After the 12 months a plan runs month to month. Whenever you leave, early or after the term, your domain, Google Business Profile and accounts stay yours, and you can keep the site for a one-time $1,000. Otherwise it comes down.
  • With a monthly plan we include the site and you rent it for as long as the plan runs. If you would rather own it, the bundles on the pricing page cover the site up front.
  • On Scale, and on the Ads add-on, your ad spend is separate from the plan fee.
  • These are starting prices for standard builds. Every business is different, so before any work starts we write a statement of work (SOW) with your exact scope, timeline and price, which can come in lower or higher than these.
  • Bigger projects (custom builds, redesigns, full branding, custom AI tools) get their own statement of work.

Bundles

Pay for the site once and own it, with the search work running beside it.

  • Local Starter

    $1,500 setup, $199/mo

    A new or quiet business that needs a real site and a tidy Google profile.

    Includes Launch Site, yours to keep, Google Business Profile setup and 2 posts a week, Hosting, backups and up to 2 hours of edits a month.

  • Local Visibility

    $3,200 setup, $949/mo

    An established business that wants to rank in its town and gather reviews.

    Includes Business Site, Local SEO Growth (with Google Business Profile Pro), Reviews Starter, Care Standard.

  • Lead Machine

    $3,400 setup, $1,799/mo + ad spend

    A business that wants the phone to ring now: search plus paid ads.

    Includes Business Site, Local SEO Growth (with Google Business Profile Pro), Google Ads Standard, setup waived, Reviews Pro, Missed-call text-back, Care Standard.

All bundles: 6-month minimum, then month to month. Setup is due at the start (half at signing, half at launch). The site and every account are in your name. With a monthly plan we include the site and you rent it for as long as the plan runs; with a bundle you pay for the site and it is yours.

Websites and web apps

  • Launch Site

    5 pages (Home, Services, About, Reviews, Contact) in your colors and logo, mobile responsive, contact form and click-to-call, Google Business Profile connected, SEO and AI-search basics, analytics. About 3 weeks.

    $1,800

  • Business Site

    Up to 10 pages, copywriting for every page, a page per service and per city you serve, a blog with 2 starter posts, speed work, GA4 key events, 2 revision rounds. About 5 weeks.

    $3,500

  • Custom build

    Bookings, member areas, quote calculators and integrations. Written scope and fixed price after a discovery call.

    from $6,000

  • Landing page

    One page built to convert: copy, form and tracking.

    $600

  • Campaign landing pages

    Two variants with copy, tracking and form-to-email or CRM.

    $1,200

  • Redesign add-on

    A redirect map and ranking check, so an old site keeps its Google traffic.

    +$1,200

  • Custom web app

    A browser app that runs on any phone or computer. Paid discovery first, credited to the build, then a fixed-price build.

    $750 discovery, builds from $6,000

  • Changes and custom work

    Or a fixed quote when the scope is clear.

    $95/hr

Care plans for sites bought one-time

  • Care Basic

    Hosting, SSL, backups, security updates and uptime watch; 30 minutes of edits.

    Month to month

    $79/mo

  • Care Standard

    Everything in Basic, plus 2 hours of edits and a monthly health, speed and analytics report.

    6 months. For a site you already own; the Foundation plan includes care with the site.

    $149/mo

  • Care Plus

    Everything in Standard, plus 4 hours of edits, next-business-day replies and one conversion fix a quarter.

    6 months

    $299/mo

Online stores

  • Store Starter

    Shopify store, up to 25 products, theme in your brand, payments, shipping and tax, policies, 1 week of support after launch.

    $2,500

  • Store Standard

    Up to 100 products, import or migration from another platform, 3 apps configured, abandoned-cart and welcome email flows, collections, 30 days of support.

    $4,500

  • Store Custom

    Wholesale portals, subscriptions, custom product options and integrations.

    from $8,000

  • Store care

    Updates, app checks, small changes and a monthly review (Care Standard).

    $149/mo

Google Business Profile

  • Profile setup

    Profile built or cleaned up: categories, services, hours, description and photos.

    $350 once

  • Essentials

    2 posts and 2 photos a week, questions watched, monthly insights summary.

    3-month minimum. Extra location +$200/mo. For a site you already own; the Foundation plan includes 2 posts a week with the site.

    $249/mo

  • Pro

    Everything in Essentials, plus review replies written for your approval, spam and unwanted-edit watch, top-20 citation cleanup and a call and direction tracking report.

    3-month minimum. Extra location +$300/mo.

    $399/mo

Local SEO

Google Business Profile management is included in every tier. 6-month minimum.

  • Local SEO Starter

    3 key pages worked each month, 1 post, top-20 citations, Google Business Profile Essentials, monthly report.

    One location, low-competition town. 6-month minimum.

    $499/mo + $450 setup

  • Local SEO Growth

    6 pages a month, 2 posts, citations plus 1 local link a month, review requests, quarterly AI search checks, Google Business Profile Pro, monthly report and a 30-minute call. Setup waived.

    One location, a contested service. 6-month minimum.

    $849/mo

  • Local SEO Pro

    10 pages a month, 4 posts, 3 local links a month, monthly AI search checks, Google Business Profile Pro, monthly report and a 60-minute call. Setup waived.

    Competitive market or 2 to 3 service areas. 6-month minimum.

    $1,400/mo

SEO audits and AI search

  • SEO Audit Quick

    Up to 50 pages: crawl, speed, indexing, titles, schema, Google Business Profile check and a top-10 fixes list.

    $495

  • SEO Audit Full

    Up to 200 pages: everything above plus keyword gaps against 3 competitors, a content plan, a written roadmap and a 60-minute walkthrough.

    $1,200

  • SEO Audit Deep

    Large or e-commerce sites: log-level crawl review, a migration or redirect plan, and an implementation plan with owners and dates.

    $2,500

  • AI Search Setup

    Structured data, llms.txt, entity and FAQ pages, and a brand-mentions check across ChatGPT, Perplexity and Google AI answers, up to 10 pages. The monthly fee is optional monitoring.

    $950 one-time, then optional $199/mo

Content and links

  • Content 2

    2 articles a month, 1,000 to 1,500 words, keyword brief, on-page SEO and your photos.

    $449/mo

  • Content 4

    4 articles a month.

    $799/mo

  • Content 8

    8 articles a month plus a monthly refresh of an older page.

    $1,499/mo

  • Local links, single

    Local and industry links from real sites: chambers, suppliers, sponsors and local press. No link farms.

    3-month minimum.

    $349 per link

  • Local links, 2 a month

    $649/mo

  • Local links, 4 a month

    $1,199/mo

Google Ads management

Setup (account, conversion tracking and first campaigns) is $500 once, waived on a 6-month term. Ad spend, ideally at least $1,000 a month, is paid to Google directly and the Google Ads account is yours. Month to month after the first 3 months.

  • Ads Starter

    1 to 2 campaigns, weekly checks, monthly report.

    For ad spend up to $1,500.

    $500/mo

  • Ads Standard

    Up to 4 campaigns, weekly changes, monthly report and call.

    For ad spend of $1,500 to $5,000.

    $850/mo

  • Ads Growth

    Up to 8 campaigns including Performance Max or Local Services Ads, twice-weekly changes, call tracking and lead quality review.

    For ad spend of $5,000 to $15,000.

    15% of spend, $1,250 minimum

Conversion and analytics

  • CRO Audit

    Review of your top pages, forms and mobile experience, with a ranked list of fixes.

    $750

  • CRO Sprint

    The CRO Audit plus 5 changes built and a before and after check.

    $1,500

  • Analytics Setup

    GA4, Tag Manager, Search Console, key events for calls, forms and bookings, and a Looker Studio dashboard.

    $450

  • Monthly Reporting

    A one-page report: traffic, calls, forms, rankings, what we did and what is next.

    Included in Care Standard and above.

    $149/mo

Reviews and reputation

  • Review setup

    Automated review requests by text and email, review link and QR code.

    $149 once

  • Reviews Starter

    Review requests plus a monthly review report.

    $129/mo

  • Reviews Pro

    Everything in Starter, plus replies written for your approval within 2 business days, a plan for unhappy customers and reviews shown on your site with schema.

    $249/mo

Social media and video

  • Social Starter

    1 platform, 8 posts a month, comment replies, monthly report.

    $450/mo

  • Social Standard

    2 platforms, 12 to 16 posts and 2 short videos a month, comment and message replies, monthly report.

    $750/mo

  • Social Plus

    3 platforms, 20 posts and 4 short videos a month, replies including stories, monthly report and call.

    $1,250/mo

  • Extra platform and new profiles

    Setting up a new page or profile is $250 once. You approve each month’s calendar.

    +$150/mo per platform

Branding

  • Logo

    3 concepts, 2 revision rounds, final files in color, white and black, and a one-page color and font sheet.

    $650

  • Brand Starter

    Logo, color palette, fonts, a 2-page brand guide, social profile and cover images, and a business card.

    $1,800

  • Brand System

    Brand story and voice, logo suite, full guidelines, templates for social, email and print, and signage or vehicle mockups.

    from $3,800

Automation and AI

  • Missed-Call Text-Back

    Every missed call gets a text within seconds, with a link to book or reply. Number set up, message written and tested.

    Included in the Growth and Scale plans.

    $99/mo + $149 setup

  • AI Receptionist

    Answers calls, takes messages, books appointments and hands off to a person. You set what it may and may not say. 300 minutes a month included; extra minutes passed through at cost.

    $299/mo + $450 setup

  • One workflow

    One automation built and tested, for example form to CRM to follow-up text and email.

    $750

  • Three workflows

    Up to three connected automations, with a map of how they fit together.

    $1,800

  • Changes and custom work

    Or a fixed quote when the scope is clear.

    $95/hr

  • Workflow monitoring

    We watch the automations and fix breaks.

    $99/mo

Not sure which one fits?

Tell us what you have to spend and what you want the business to do. We will tell you what fits, and what to leave for later.