Web & Software Development

Your website is your hardest-working employee. It should explain what you do, answer the right questions, and make it easy to say yes. This is our home turf: new builds, stores, and custom software.

Best for Businesses that need a real web presence, not a template with your name on it. Rebuilding an existing site lives in Site Rebuilds & Redesigns.

Pick your starting point

Every price is a “starting at.” Final quotes are confirmed on a short scope call once we know the details. Complexity, content readiness, integrations, and timeline all affect the number.

Starter

Launch Site

from $1,800

A new or early-stage business that needs a clean, professional site.

A mobile-optimized, professionally designed website built on a solid foundation, ready to grow with you.

Up to 5 pages (Home, About, Services, Contact, plus one more)
Responsive design (works on mobile, tablet, and desktop)
Contact form with email notification
Basic on-page SEO (title tags, meta descriptions, alt text)
Domain connection and business email setup guidance
1 round of revisions after first draft

More details

Not included: Content writing, custom photography, e-commerce, blog setup, third-party integrations, ongoing support after launch.

Professionally built small-business brochure sites typically run $3,000–$8,000 in the US market. $1,800 is a strong “just get launched” entry price.

Start with Launch Site

Growth

Business Site+

from $4,500

An established business that needs a complete, functional site, not just a brochure.

A full website built around how customers actually find you and what makes them decide to buy. Includes the tools to run it yourself after launch.

Up to 12 pages OR small e-commerce store (up to 50 products)
Self-edit CMS (update content without touching code)
Blog, booking system, OR 1 third-party integration
Google Workspace setup (email + calendar + Drive)
Google Analytics 4 + Search Console connected
2 rounds of revisions
Post-launch support (bugs, questions, minor edits)

More details

Not included: Content writing, custom photography, paid advertising setup, additional integrations beyond the 1 included, SEO campaigns.

Business-level websites with CMS and integrations typically land in the $4,000–$12,000 range. E-commerce scopes tend toward the higher end.

Start with Business Site+

Pro

Custom Build

from $18,000 + maintenance

A business that needs software, not just a website: client portals, internal tools, platforms, or custom applications.

A fully custom-built web application designed around your specific workflows. Discovery-first, built to spec, tested, and handed off with documentation your team can actually use.

Discovery and technical specification document
Custom web app or platform (accounts, dashboards, user roles, workflows)
Up to 3 integrations (additional ones quoted separately)
Automated processes where appropriate
Staging environment + QA testing
Documented handoff + training session (up to 2 hours)
Maintenance plan scoped separately after launch

More details

Not included: Third-party API fees or licensing, content population, staff training beyond the handoff session, ongoing feature development (separate retainer).

Custom web applications in the US typically start at $20,000 and commonly land between $30,000–$100,000+. $18,000 is an aggressive starting point for smaller-scope tools.

Start with Custom Build

StarterLaunch Site

from $1,800

A new or early-stage business that needs a clean, professional site.

A mobile-optimized, professionally designed website built on a solid foundation, ready to grow with you.

Up to 5 pages (Home, About, Services, Contact, plus one more)
Responsive design (works on mobile, tablet, and desktop)
Contact form with email notification
Basic on-page SEO (title tags, meta descriptions, alt text)
Domain connection and business email setup guidance
1 round of revisions after first draft

Not included: Content writing, custom photography, e-commerce, blog setup, third-party integrations, ongoing support after launch.

Start with Launch Site

GrowthBusiness Site+

from $4,500

An established business that needs a complete, functional site, not just a brochure.

A full website built around how customers actually find you and what makes them decide to buy. Includes the tools to run it yourself after launch.

Up to 12 pages OR small e-commerce store (up to 50 products)
Self-edit CMS (update content without touching code)
Blog, booking system, OR 1 third-party integration
Google Workspace setup (email + calendar + Drive)
Google Analytics 4 + Search Console connected
2 rounds of revisions
Post-launch support (bugs, questions, minor edits)

Not included: Content writing, custom photography, paid advertising setup, additional integrations beyond the 1 included, SEO campaigns.

Start with Business Site+

ProCustom Build

from $18,000 + maintenance

A business that needs software, not just a website: client portals, internal tools, platforms, or custom applications.

A fully custom-built web application designed around your specific workflows. Discovery-first, built to spec, tested, and handed off with documentation your team can actually use.

Discovery and technical specification document
Custom web app or platform (accounts, dashboards, user roles, workflows)
Up to 3 integrations (additional ones quoted separately)
Automated processes where appropriate
Staging environment + QA testing
Documented handoff + training session (up to 2 hours)
Maintenance plan scoped separately after launch

Not included: Third-party API fees or licensing, content population, staff training beyond the handoff session, ongoing feature development (separate retainer).

Start with Custom Build

Need help with web & software?

Tell us what you're working on. We'll figure out the right tier and the real number together on a free 20-minute scope call.

Book a free call