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Web & Software Development

Your website is your hardest-working employee. It should explain what you do, answer the right questions, and make it easy to say yes. This is our home turf — new builds, stores, and custom software.

Best for Businesses that need a real web presence — not a template with your name on it. Rebuilding an existing site lives in Site Rebuilds & Redesigns.

Pick your starting point

Every price is a “starting at” — final quotes are confirmed on a short scope call once we know the details. Complexity, content readiness, integrations, and timeline all affect the number.

Starter~2–3 weeks

Launch Site

from $1,800

A new or early-stage business that needs a clean, professional site up fast.

A mobile-optimized, professionally designed website built on a solid foundation — ready to grow with you.

  • Up to 5 pages (Home, About, Services, Contact, plus one more)
  • Responsive design (works on mobile, tablet, and desktop)
  • Contact form with email notification
  • Basic on-page SEO (title tags, meta descriptions, alt text)
  • Domain connection and business email setup guidance
  • 1 round of revisions after first draft

Not included: Content writing, custom photography, e-commerce, blog setup, third-party integrations, ongoing support beyond launch week.

Professionally built small-business brochure sites typically run $3,000–$8,000 in the US market. $1,800 is a strong “just get launched” entry price.

Start with Web & Software Starter
Most popular
Growth~6–8 weeks

Business Site+

from $4,500

An established business that needs a complete, functional site — not just a brochure.

A full website built around how customers actually find you and what makes them decide to buy. Includes the tools to run it yourself after launch.

  • Up to 12 pages OR small e-commerce store (up to 50 products)
  • Self-edit CMS (update content without touching code)
  • Blog, booking system, OR 1 third-party integration
  • Google Workspace setup (email + calendar + Drive)
  • Google Analytics 4 + Search Console connected
  • 2 rounds of revisions
  • 30 days of post-launch support (bugs, questions, minor edits)

Not included: Content writing, custom photography, paid advertising setup, additional integrations beyond the 1 included, SEO campaigns.

Business-level websites with CMS and integrations typically land in the $4,000–$12,000 range. E-commerce scopes tend toward the higher end.

Start with Web & Software Growth
Pro~12–16+ weeks

Custom Build

from $18,000 + maintenance

A business that needs software, not just a website — client portals, internal tools, platforms, or custom applications.

A fully custom-built web application designed around your specific workflows. Discovery-first, built to spec, tested, and handed off with documentation your team can actually use.

  • Discovery and technical specification document
  • Custom web app or platform (accounts, dashboards, user roles, workflows)
  • Up to 3 integrations (additional ones quoted separately)
  • Automated processes where appropriate
  • Staging environment + QA testing
  • Documented handoff + training session (up to 2 hours)
  • Maintenance plan scoped separately after launch

Not included: Third-party API fees or licensing, content population, staff training beyond the handoff session, ongoing feature development (separate retainer).

Custom web applications in the US typically start at $20,000 and commonly land between $30,000–$100,000+. $18,000 is an aggressive starting point for smaller-scope tools.

Start with Web & Software Pro

Need help with web & software?

Tell us what you're working on. We'll figure out the right tier and the real number together — on a free 20-minute scope call.